Private vs Public - how much to share on your blog

Navigating the boundary between personal, private and public on your business's blog can be tricky to say the least. Do you share completely? Or not at all? Or somewhere in between? And if so, where's the dividing line between effective and ineffective? I write about blog privacy and more over at the eBay Mum's Business website.

The Online Marketing Law Of Diminishing Returns

Do you find that your online marketing efforts are less effective over time? Read on to find out more about the Law of Diminishing Returns in my article on eBay's Mum's Business Website.

(Thank you Ryan Ryan Derousseau for referring to my theory in the article The Honking Fallacy on R.M.D. Media in January 2013.)

How to improve your business with website statistics

If you don't check your website statistics on a regular basis you could be missing out on valuable information to help measure your marketing efforts and tweak your product mix. I have written an article for eBay's Mum's Business website that covers the basics of monitoring your website statistics, and how it relates to your business efficiency. Head here for the whole article.

Pin What You Love - a guides to Pinterest for small businesses

If you are new to Pinterest and would like a leg-up on how to use this amazing social media platform to build your business, head over to Bondville where I have put together a 10-step list of Pinterest must-do's.

Why Blogs still matter in the age of Facebook

You probably started off with a blog, and then once everyone told you how much website traffic they were generating with each new social media platform, you might have set up a Facebook business page, a Twitter account, an Instagram account, a Pinterest account and maybe even a Google+ account. So now you've got social media overload and the poor old blog is suffering as a result. Which tool should you focus on to drive sales on your website? Head over to eBay's Mum's Business to read my article "Why Blogs still matter in the age of Facebook", on maintaining your blog in the face of Web 2.0.

How to run a legal giveaway on your blog

Most of us have hosted a giveaway at some stage on our blogs - it's a great way to create interest, possibly increase your readers, and it's fun! But did you know that most giveaways are not run legally, according to the Office of Gaming in your State in Australia? I've written an article for eBay's Mum's Business to help guide you to create a blog giveaway that is above board and won't land you in trouble.

Managing Your Small Business In The Cloud

You've probably heard about businesses online using "The Cloud". The what? Head over to eBay's Mum's Business website to find my easy-read article all about The Cloud, what it is, and how you can save money and be more efficient using it.

Image: Steph Bond-Hutkin

10 Ways To Use Pinterest To Promote Your Small Business

You've heard about Pinterest, and it's amazing growth and ability to drive traffic for brands. You might have even created an account and pinned a few images of your own. (watch out - it's addictive!). But it's another social media platform and getting your head around it seems like too much work.

If you need a quick, easy read on the basics of how Pinterest works, how to use it, and 10 steps to effectively promote your business, then this article - 10 Ways To Use Pinterest to Promote Your Small Business - is a must-read for you.

This article is particularly relevant for businesses selling products of interest to women and selling services in the creative industries (such as wedding planners, photographers, party and event stylists, architects, landscape designers, graphic designers, artists, crafters, fashion and kids product designers). Or maybe you have a blog or online magazine that you want to promote, or even your own personal brand.

Pinterest has amazing potential for engaging with exisiting and new customers, and deepening industry relationships.

Update 7/9/12: This article has now been retired. You can find a shortened version on the Bondville blog here.

Should You Be Using Twitter?

For the past four months I have been a contributing editor of eBay Australia's new website, Mum's Business, writing about craft, cooking, kids, small business and the home. Head over to check out my new article for small business, Should You Be Using Twitter?

It's tempting to jump onto the bandwagon with the latest social media trend, but should you be spending all your time on Twitter?